I have always been concerned with two things: words and clothes.

I started off as a detail-obsessed fashion copywriter, documenting every zip, stitch and button. Over a decade on, my view is broader – I've worked on creative campaigns of all kinds, from conception to post-production, but I've retained an eye for the small things that matter.

Over the past few years, I've expanded from words into visuals too, managing a team of creatives to produce all of Depop's commercial digital advertising. But words still matter: whether it's picking those choice few to go on a billboard, writing scripts, or using them to pitch an idea.

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Outside of work, I've mentored young writers for Daisie, started London's first social mental health group, renovated/designed houses and am working on my first novel.

My full CV is here.