I'm a born and bred Londoner who has always had a preoccupation with words and clothes. 

I started off as a detail-obsessed fashion copywriter, documenting every zip, stitch and button. Over a decade on, my view is broader–I've worked on every aspect of creative campaigns from conception to final production.

But I've always stayed close to words: whether it's picking those choice few to go on a billboard, squeezing as many out as possible in an article or using them to pitch an idea. In recent years I've started taking charge of visuals too: expanding my work to include art direction and styling.

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Outside of work, I've mentored young writers for Daisie, started London's first social mental health group and renovated/designed houses. 

My full CV is here.