By day, I lead creative teams, with a specialist focus on copywriting and brand strategy across the fashion, lifestyle and luxury sectors.

I also write short fiction and novels, and I am currently working on my first book – part memoir, part cultural history, it explores how coming of age at the exact moment the internet went from being nothing to being everything has changed the way we relate to ourselves and others. My short story AIM, 2002, adapted from the first chapter of my novel, was longlisted for the Commonwealth Short Story Prize in 2025.